Rwazi, a US-based market intelligence startup with a focus on AI-powered consumer insights, has successfully raised $12 million in a Series A funding round. The investment, led by Bonfire Ventures, marks a significant milestone for the company, which aims to transform how global brands access real-time consumer data.
Founded in 2021 by Joseph Rutakangwa and Eric Sewankambo, Rwazi provides innovative software that enables companies to observe consumer behavior, predict trends, and enhance customer loyalty. With operations headquartered in Los Angeles, and additional hubs in California and Delaware, the startup serves major global brands such as Coca-Cola, Visa, and Nestlé.
The newly acquired funds will be directed towards accelerating the development of Rwazi’s simulation engine and decision copilot, tools designed to offer real-time visibility into market changes and actionable insights. This technology aims to replace gut-based decisions with data-driven strategies, a game-changer for businesses operating in emerging markets.
Rwazi’s platform stands out by providing access to zero-party consumer data across 190 countries, addressing the critical lack of reliable, real-time insights in many regions. This capability is particularly valuable for companies looking to reduce customer acquisition costs while strengthening their market presence.
The Series A round follows a $4 million seed funding round in 2023, showcasing continued investor confidence in Rwazi’s mission to revolutionize market intelligence. With this latest injection of capital, the startup is well-positioned to scale its operations and further enhance its AI-driven solutions.
As Rwazi continues to grow, it aims to empower more global companies with the tools needed to make informed decisions in an increasingly complex consumer landscape. This funding round is a testament to the startup’s potential to lead the way in AI-powered market intelligence.
Andrew Lee
